EnSky Creative Direction Services
Creative Direction is as simple as a good idea, benign as a new slogan, innovative as a whole new campaign or approach, robust as a complete marketing or branding strategy.
The goal of the Creative Director is to evoke feelings (positive, negative, delicately, even subliminally, or using Gorilla [?] tactics) to compell intended audience (user, viewer, reader) to action...in most cases, to buy a service or a product...or into an idea or a way of thinking. It's a good name, a great logo, a meaningful slogan, a sticky website, a new branding document and so much more.
Creative Direction is a key component of our creative services department. The EnSky creative team has met the diverse challenges our multi-industry client base and in doing so, created some extraordinary results. You may hear...What makes your product or service different or special? What do your customers want? Who is the target audience? Questions which help EnSky develop the most effective results possible.
Identifying, understanding or establishing our NEW clients brand identity, marketing strategies, as well as, learning their sales model and business model are a vital step of creative project. We need to understand all the elements currently as well as plans for the future to plan an effective communications strategy.
Some basic examples of this work:
Client: L & C Springwater Suppliers, Inc.
Industry Springwater, Whole supplier and water source.
Problem: Need a good slogan to help sell their water
Service/Sloution: Slogan: Nature's Ultimate Refreshment
Client: Maxwell Real Estate
Industry: Real Estate Residential and Commercial.
Problem: Need a sloagan that wasn't already in use by Toyota
Service/Solution: Slogan: We bring you home
Client: Federal Savings Bank
Industry: Banking and Finance.
Problem: Needed some catch phrases for the website customer feedback form.
Service/Solution: Slogan: Your two cents. Low investment...exceptional returns.
Client: EnSky Corporation
Description: The EnSky brand and website and marketing strategies.
"Bad websites happen to good companies...we fix them".
Skymaster brand website maintenance
