EnSky Search Engine Marketing Services
Target Keyword Analysis
In order to make Internet and search engine media buying more effective, it is first necessary to determine a website's target keywords and keyword phrases. These keywords must:
- be relevant to the site's content, and
- be terms that web searchers actually use
EnSky works with our clients to determine the type of traffic and customers the site is trying to attract through search engine marketing, and we use that information to generate a proposed set of keywords. Then, we use several different search term tracking tools (WordTracker, Overture's Search Inventory tool, and Google's Adwords tool) to refine that list to the most effective keyword phrases for your site.
These keywords can be used to increase your web pages' search engine ratings. They are also invaluable when creating directory listings (for Yahoo, LookSmart, and the Open Directory) and when conducting Pay-Per-Click advertising campaigns.
